MOST RECENT ACHIEVEMENTS
Variety Magazine Cover Design for Warner Bros. Discovery
Introduction: During my tenure as a Senior Graphic Designer at Warner Bros. Discovery, I had the exceptional opportunity to contribute to the world of media and entertainment by creating the cover design for the renowned Variety magazine. This iconic project allowed me to showcase my design prowess and make a lasting impact on a global scale.
Project Overview:
Client: Variety Magazine / Warner Bros. Discovery
Employer: Warner Bros. Discovery
My Role: As a Senior Graphic Designer, my responsibilities encompassed:
Creative Vision: Conceptualizing and executing a captivating and memorable cover design for Variety magazine.
Collaboration: Working closely with editorial teams, art directors, and photographers to align the design with the magazine's content and brand.
Art Direction: Overseeing the design process from concept to completion, ensuring a cohesive and visually compelling cover.
Print Production: Managing the technical aspects of the design, ensuring it met the highest quality standards for print.
Challenges Faced: Designing the cover for a prestigious publication like Variety came with its own set of challenges:
Editorial Alignment: Ensuring that the cover design not only grabbed attention but also accurately reflected the magazine's content and theme.
Visual Impact: Captivating a broad and discerning readership with a cover that stood out on newsstands and resonated with the magazine's target audience.
Meeting Deadlines: Operating within tight production schedules to deliver the cover design in time for publication.Design Concept: Our design concept aimed to make a bold statement while remaining true to Variety's brand identity. Key elements of the cover design included:
Striking Imagery: Selecting compelling visuals and photography that resonated with the magazine's editorial focus.
Typography: Using typography to convey the magazine's content and engage readers.
Composition: Balancing images, text, and negative space to create a visually appealing and harmonious design.
Branding: Ensuring that the Variety logo and branding elements were prominent and recognizable.Achievements and Impact: My work on the Variety magazine cover design had a notable impact:
Global Visibility: The cover design graced newsstands and reached a worldwide readership, cementing Variety's reputation as a leading entertainment publication.
Readers' Engagement: The cover design played a vital role in attracting readers' attention and generating interest in the magazine's content.
Client Satisfaction: Variety magazine and Warner Bros. Discovery were pleased with the design's effectiveness in representing the publication's brand.
Conclusion: Designing the cover for Variety magazine while at Warner Bros. Discovery was a career-defining opportunity that allowed me to contribute to the media and entertainment industry in a meaningful way. This project showcased my ability to create impactful and visually stunning designs, collaborate effectively with creative teams, and deliver high-quality work that resonated with a global audience. It stands as a testament to the power of design in the world of publishing and media.
Introduction: During my tenure as a Senior Graphic Designer at Warner Bros. Discovery, I had the exceptional opportunity to contribute to the world of media and entertainment by creating the cover design for the renowned Variety magazine. This iconic project allowed me to showcase my design prowess and make a lasting impact on a global scale.
Project Overview:
Client: Variety Magazine / Warner Bros. Discovery
Employer: Warner Bros. Discovery
My Role: As a Senior Graphic Designer, my responsibilities encompassed:
Creative Vision: Conceptualizing and executing a captivating and memorable cover design for Variety magazine.
Collaboration: Working closely with editorial teams, art directors, and photographers to align the design with the magazine's content and brand.
Art Direction: Overseeing the design process from concept to completion, ensuring a cohesive and visually compelling cover.
Print Production: Managing the technical aspects of the design, ensuring it met the highest quality standards for print.
Challenges Faced: Designing the cover for a prestigious publication like Variety came with its own set of challenges:
Editorial Alignment: Ensuring that the cover design not only grabbed attention but also accurately reflected the magazine's content and theme.
Visual Impact: Captivating a broad and discerning readership with a cover that stood out on newsstands and resonated with the magazine's target audience.
Meeting Deadlines: Operating within tight production schedules to deliver the cover design in time for publication.Design Concept: Our design concept aimed to make a bold statement while remaining true to Variety's brand identity. Key elements of the cover design included:
Striking Imagery: Selecting compelling visuals and photography that resonated with the magazine's editorial focus.
Typography: Using typography to convey the magazine's content and engage readers.
Composition: Balancing images, text, and negative space to create a visually appealing and harmonious design.
Branding: Ensuring that the Variety logo and branding elements were prominent and recognizable.Achievements and Impact: My work on the Variety magazine cover design had a notable impact:
Global Visibility: The cover design graced newsstands and reached a worldwide readership, cementing Variety's reputation as a leading entertainment publication.
Readers' Engagement: The cover design played a vital role in attracting readers' attention and generating interest in the magazine's content.
Client Satisfaction: Variety magazine and Warner Bros. Discovery were pleased with the design's effectiveness in representing the publication's brand.
Conclusion: Designing the cover for Variety magazine while at Warner Bros. Discovery was a career-defining opportunity that allowed me to contribute to the media and entertainment industry in a meaningful way. This project showcased my ability to create impactful and visually stunning designs, collaborate effectively with creative teams, and deliver high-quality work that resonated with a global audience. It stands as a testament to the power of design in the world of publishing and media.
LIVE ACTIVATIONS // EXPERIENTIAL DESIGN
Vikings Experiential Walkthrough at San Diego Comic-Con 2019"
In 2019, I had the incredible opportunity to spearhead the design and execution of an immersive experiential walkthrough for the acclaimed MGM/History Channel series "Vikings" at the renowned San Diego Comic-Con. This project not only immersed thousands of attendees in the world of the legendary Viking warriors but also earned a prestigious Clio award nomination, affirming its outstanding impact.
Project Overview:
Client: MGM and History Channel
Event: San Diego Comic-Con
Year: 2019
Recognition: Clio Award Nomination
My Role: As the lead experiential designer for this project, I was responsible for conceptualizing, designing, and overseeing the execution of the entire experience. My role included:
Collaborating closely with the client to understand their vision and objectives.
Leading a cross-functional team of designers, architects, and technicians.
Ensuring a seamless integration of the "Vikings" brand identity into the walkthrough.
Challenges Faced: Creating an immersive Viking experience within the confines of a convention center presented several challenges:
Space Limitations: Maximizing the use of limited exhibition space while maintaining an immersive atmosphere.
Technical Complexity: Integrating cutting-edge technology, audiovisual elements, and interactive features.
Authenticity: Ensuring historical accuracy and capturing the essence of the "Vikings" series.
Timeline: It was a last minute challenge, which only gave myself and one other designer 3 days to complete this beautiful environment
Design Concept: Our design concept aimed to transport attendees to the world of "Vikings," immersing them in the rugged landscapes and epic battles depicted in the series. Key elements of the walkthrough included:
A recreated the main throne room of Kattegat (the central townhall of the Vikings homeland, complete with authentic-looking structures and props.
Interactive storytelling featuring costumed actors and authentic natural historical displays.
Hands-on experiences like Viking weaponry and artifact displays.
A captivating visual and mentored guide narrated by the show's characters.
Achievements and Impact: The "Vikings" Experiential Walkthrough at San Diego Comic-Con 2019 achieved remarkable success and recognition:
Clio Award Nomination: The project's excellence in experiential design earned it a coveted nomination for a Clio award for best Activations.
Attendee Engagement: The walkthrough drew thousands of Comic-Con attendees, providing an unforgettable experience.
Media Buzz: It was covered by the Hollywood Reporter on the local San Diego news. Attendees shared their experiences on social media, generating substantial online engagement and brand awareness.
Client Satisfaction: MGM and History Channel were thrilled with the outcome, and the walkthrough aligned perfectly with their marketing goals.
Conclusion: The "Vikings" Experiential Walkthrough at San Diego Comic-Con 2019 was a testament to my passion for creating immersive and memorable experiences. This project allowed me to demonstrate my creativity, problem-solving skills, and dedication to delivering outstanding results. It stands as a testament to the power of experiential design in capturing the hearts and imaginations of audiences.
In 2019, I had the incredible opportunity to spearhead the design and execution of an immersive experiential walkthrough for the acclaimed MGM/History Channel series "Vikings" at the renowned San Diego Comic-Con. This project not only immersed thousands of attendees in the world of the legendary Viking warriors but also earned a prestigious Clio award nomination, affirming its outstanding impact.
Project Overview:
Client: MGM and History Channel
Event: San Diego Comic-Con
Year: 2019
Recognition: Clio Award Nomination
My Role: As the lead experiential designer for this project, I was responsible for conceptualizing, designing, and overseeing the execution of the entire experience. My role included:
Collaborating closely with the client to understand their vision and objectives.
Leading a cross-functional team of designers, architects, and technicians.
Ensuring a seamless integration of the "Vikings" brand identity into the walkthrough.
Challenges Faced: Creating an immersive Viking experience within the confines of a convention center presented several challenges:
Space Limitations: Maximizing the use of limited exhibition space while maintaining an immersive atmosphere.
Technical Complexity: Integrating cutting-edge technology, audiovisual elements, and interactive features.
Authenticity: Ensuring historical accuracy and capturing the essence of the "Vikings" series.
Timeline: It was a last minute challenge, which only gave myself and one other designer 3 days to complete this beautiful environment
Design Concept: Our design concept aimed to transport attendees to the world of "Vikings," immersing them in the rugged landscapes and epic battles depicted in the series. Key elements of the walkthrough included:
A recreated the main throne room of Kattegat (the central townhall of the Vikings homeland, complete with authentic-looking structures and props.
Interactive storytelling featuring costumed actors and authentic natural historical displays.
Hands-on experiences like Viking weaponry and artifact displays.
A captivating visual and mentored guide narrated by the show's characters.
Achievements and Impact: The "Vikings" Experiential Walkthrough at San Diego Comic-Con 2019 achieved remarkable success and recognition:
Clio Award Nomination: The project's excellence in experiential design earned it a coveted nomination for a Clio award for best Activations.
Attendee Engagement: The walkthrough drew thousands of Comic-Con attendees, providing an unforgettable experience.
Media Buzz: It was covered by the Hollywood Reporter on the local San Diego news. Attendees shared their experiences on social media, generating substantial online engagement and brand awareness.
Client Satisfaction: MGM and History Channel were thrilled with the outcome, and the walkthrough aligned perfectly with their marketing goals.
Conclusion: The "Vikings" Experiential Walkthrough at San Diego Comic-Con 2019 was a testament to my passion for creating immersive and memorable experiences. This project allowed me to demonstrate my creativity, problem-solving skills, and dedication to delivering outstanding results. It stands as a testament to the power of experiential design in capturing the hearts and imaginations of audiences.
Designing doesn't end with the big screen.
Concepting a ride for 'How To Train Your Dragon' at Universal Studios (2017)"
Introduction: In 2017, I had the honor of leading a talented team of artists and creative professionals in collaboration with Framestore for Universal and DreamWorks. Together, we conceptualized and brought to life an immersive and interactive activation based on the beloved "How To Train Your Dragon" franchise at Universal Studios.
Project Overview:
Client: Universal Studios and DreamWorks
Year: 2017
My Role: As the project director, my responsibilities encompassed steering the creative direction, managing the team, and ensuring the successful execution of the activation. My role included:
Collaborating closely with Universal Studios, DreamWorks, and Framestore to align with their vision and objectives.
Leading a diverse and talented team of artists, creatives, and technicians.
Overseeing the project's timeline, budget, and logistical aspects.
Ensuring seamless integration of the "How To Train Your Dragon" brand identity into the interactive experience.
Challenges Faced: The creation of an interactive "How To Train Your Dragon" activation at Universal Studios came with several unique challenges:
Maintaining Brand Authenticity: Ensuring that every element of the activation stayed true to the beloved franchise's lore and spirit.
Technical Complexity: Integrating cutting-edge technology and interactive elements to engage visitors of all ages.
Guest Flow: Designing the activation to accommodate the flow of Universal Studios visitors while delivering an immersive experience.
Design Concept: Our creative vision for the activation revolved around transporting visitors into the mythical world of dragons. Key components of the activation included:
A meticulously crafted concept and pitch for a dark ride and separate VR experience outside the park's main attractions. As well as a meet and greet / photo op with Toothless the Black Dragon in real life.
Interactive exhibits, including dragon meeting sessions and encounters with lifelike dragon animatronics / costumed characters.
Engaging multimedia presentations and storytelling experiences.
An immersive audiovisual journey that immersed visitors in the "How To Train Your Dragon" universe.
Achievements and Impact: The "How To Train Your Dragon" Interactive Activation at Universal Studios in 2017 achieved notable success and impact:
Visitor Engagement: The activation captivated thousands of Universal Studios visitors, creating memorable moments and boosting guest engagement.
Positive Press: The activation received positive coverage in the media, further enhancing its reputation and reach.
Client Satisfaction: Universal Studios and DreamWorks expressed great satisfaction with the activation, which effectively promoted their franchise.
Conclusion: The "How To Train Your Dragon" Interactive Activation at Universal Studios in 2017 was a testament to my passion for creating immersive and unforgettable experiences. It showcased my ability to lead a creative team, solve complex design challenges, and deliver exceptional results. This project exemplified the power of interactive experiential design in bringing a beloved franchise to life and leaving a lasting impression on visitors.
Concepting a ride for 'How To Train Your Dragon' at Universal Studios (2017)"
Introduction: In 2017, I had the honor of leading a talented team of artists and creative professionals in collaboration with Framestore for Universal and DreamWorks. Together, we conceptualized and brought to life an immersive and interactive activation based on the beloved "How To Train Your Dragon" franchise at Universal Studios.
Project Overview:
Client: Universal Studios and DreamWorks
Year: 2017
My Role: As the project director, my responsibilities encompassed steering the creative direction, managing the team, and ensuring the successful execution of the activation. My role included:
Collaborating closely with Universal Studios, DreamWorks, and Framestore to align with their vision and objectives.
Leading a diverse and talented team of artists, creatives, and technicians.
Overseeing the project's timeline, budget, and logistical aspects.
Ensuring seamless integration of the "How To Train Your Dragon" brand identity into the interactive experience.
Challenges Faced: The creation of an interactive "How To Train Your Dragon" activation at Universal Studios came with several unique challenges:
Maintaining Brand Authenticity: Ensuring that every element of the activation stayed true to the beloved franchise's lore and spirit.
Technical Complexity: Integrating cutting-edge technology and interactive elements to engage visitors of all ages.
Guest Flow: Designing the activation to accommodate the flow of Universal Studios visitors while delivering an immersive experience.
Design Concept: Our creative vision for the activation revolved around transporting visitors into the mythical world of dragons. Key components of the activation included:
A meticulously crafted concept and pitch for a dark ride and separate VR experience outside the park's main attractions. As well as a meet and greet / photo op with Toothless the Black Dragon in real life.
Interactive exhibits, including dragon meeting sessions and encounters with lifelike dragon animatronics / costumed characters.
Engaging multimedia presentations and storytelling experiences.
An immersive audiovisual journey that immersed visitors in the "How To Train Your Dragon" universe.
Achievements and Impact: The "How To Train Your Dragon" Interactive Activation at Universal Studios in 2017 achieved notable success and impact:
Visitor Engagement: The activation captivated thousands of Universal Studios visitors, creating memorable moments and boosting guest engagement.
Positive Press: The activation received positive coverage in the media, further enhancing its reputation and reach.
Client Satisfaction: Universal Studios and DreamWorks expressed great satisfaction with the activation, which effectively promoted their franchise.
Conclusion: The "How To Train Your Dragon" Interactive Activation at Universal Studios in 2017 was a testament to my passion for creating immersive and unforgettable experiences. It showcased my ability to lead a creative team, solve complex design challenges, and deliver exceptional results. This project exemplified the power of interactive experiential design in bringing a beloved franchise to life and leaving a lasting impression on visitors.
Rebranding Designer and Collaborator for 'Remodeled' (2011)
Introduction:
In 2011, I had the privilege of serving as the lead rebranding designer and collaborator for the television show "Remodeled." This transformative experience allowed me to play a pivotal role in reinvigorating failing modeling schools and agencies while working closely with the set designer and the TV production team. Our interior design makeovers, featured prominently in the show, became a hallmark of "Remodeled" and played a crucial role in securing the pilot's success and subsequent pickup for a full season on The CW channel.
Project Overview:
TV Show: "Remodeled"
Year: 2011
Network: The CW
Introduction:
In 2011, I had the privilege of serving as the lead rebranding designer and collaborator for the television show "Remodeled." This transformative experience allowed me to play a pivotal role in reinvigorating failing modeling schools and agencies while working closely with the set designer and the TV production team. Our interior design makeovers, featured prominently in the show, became a hallmark of "Remodeled" and played a crucial role in securing the pilot's success and subsequent pickup for a full season on The CW channel.
Project Overview:
TV Show: "Remodeled"
Year: 2011
Network: The CW
My Role:
As the lead rebranding designer and collaborator for "Remodeled," my responsibilities included:
Conceptualizing Rebranding: Developing innovative and effective rebranding strategies for struggling modeling schools and agencies.
Collaboration with the Production Team: Working closely with the set designer and TV production team to seamlessly integrate design elements into the show's narrative.
Interior Design Makeovers: Overseeing the redesign of interiors, creating dramatic before-and-after transformations that were central to the show's appeal.
Client Liaison: Establishing a strong rapport with clients to understand their needs and align our design vision with their goals.
Challenges Faced:
The "Remodeled" project posed several unique challenges:
Reviving Failing Businesses: Transforming modeling schools and agencies that were struggling to stay afloat into thriving enterprises.
Balancing Creativity and Realism: Ensuring that our design concepts were not only visually striking but also practical and sustainable.
Meeting Production Deadlines: Operating within tight production schedules to deliver stunning interior makeovers.
Design Concept:
Our design concept aimed to breathe new life into these businesses by creating modern, inviting, and functional spaces. Key components of the redesigns included:
Strategic Rebranding: Reimagining branding elements, including logos, marketing materials, and visual identities.
Interior Transformations: Revamping interior spaces with contemporary designs, making them more welcoming to clients and visitors.
Showcase of Transformation: Highlighting the dramatic before-and-after changes, underscoring the impact of our work.
Achievements and Impact:
Our efforts on "Remodeled" yielded remarkable outcomes:
Pilot Success:
The show's pilot, featuring our interior design makeovers, garnered significant attention and acclaim, leading to its pickup for a full season on The CW channel.
Business Transformations: The modeling schools and agencies we worked with experienced substantial improvements in both their visual identity and business performance.
Viewer Engagement: The dramatic transformations we presented on the show resonated with audiences, fostering engagement and interest.
Conclusion:
"Remodeled" was an extraordinary opportunity for me to contribute to the revitalization of failing modeling schools and agencies through innovative rebranding and interior design. This experience allowed me to demonstrate my ability to lead transformative projects, collaborate effectively with production teams, and create memorable visual experiences. Our work played a pivotal role in the show's success and the revival of these businesses, showcasing the potential of design in the world of television and business rebranding.
As the lead rebranding designer and collaborator for "Remodeled," my responsibilities included:
Conceptualizing Rebranding: Developing innovative and effective rebranding strategies for struggling modeling schools and agencies.
Collaboration with the Production Team: Working closely with the set designer and TV production team to seamlessly integrate design elements into the show's narrative.
Interior Design Makeovers: Overseeing the redesign of interiors, creating dramatic before-and-after transformations that were central to the show's appeal.
Client Liaison: Establishing a strong rapport with clients to understand their needs and align our design vision with their goals.
Challenges Faced:
The "Remodeled" project posed several unique challenges:
Reviving Failing Businesses: Transforming modeling schools and agencies that were struggling to stay afloat into thriving enterprises.
Balancing Creativity and Realism: Ensuring that our design concepts were not only visually striking but also practical and sustainable.
Meeting Production Deadlines: Operating within tight production schedules to deliver stunning interior makeovers.
Design Concept:
Our design concept aimed to breathe new life into these businesses by creating modern, inviting, and functional spaces. Key components of the redesigns included:
Strategic Rebranding: Reimagining branding elements, including logos, marketing materials, and visual identities.
Interior Transformations: Revamping interior spaces with contemporary designs, making them more welcoming to clients and visitors.
Showcase of Transformation: Highlighting the dramatic before-and-after changes, underscoring the impact of our work.
Achievements and Impact:
Our efforts on "Remodeled" yielded remarkable outcomes:
Pilot Success:
The show's pilot, featuring our interior design makeovers, garnered significant attention and acclaim, leading to its pickup for a full season on The CW channel.
Business Transformations: The modeling schools and agencies we worked with experienced substantial improvements in both their visual identity and business performance.
Viewer Engagement: The dramatic transformations we presented on the show resonated with audiences, fostering engagement and interest.
Conclusion:
"Remodeled" was an extraordinary opportunity for me to contribute to the revitalization of failing modeling schools and agencies through innovative rebranding and interior design. This experience allowed me to demonstrate my ability to lead transformative projects, collaborate effectively with production teams, and create memorable visual experiences. Our work played a pivotal role in the show's success and the revival of these businesses, showcasing the potential of design in the world of television and business rebranding.
KEY ART // TITLE TREATMENTS
Throughout my career, I have had the privilege of contributing to the visual landscape of entertainment and advertising in a significant way. Whether you find yourself immersed in a movie theater, streaming your favorite shows on platforms like Netflix and Hulu, or simply passing by towering international billboards, it's quite likely that you've already encountered my work.
With a rich and extensive portfolio that spans thousands of Key Art pieces and encompasses the intricate domain of Intellectual Property Restoration and Production, I have left an indelible mark on the global media and marketing industry. My journey in this creative field has been defined by a relentless commitment to artistic excellence, technical precision, and a deep understanding of the power of visuals in storytelling and branding.
In the realm of Key Art, I've had the privilege of crafting compelling and iconic visuals that serve as the face of numerous films and series. These pieces, meticulously designed to capture the essence and intrigue of each narrative, have not only resonated with audiences but have also played a pivotal role in driving interest, anticipation, and engagement.
My work has graced the screens of movie theaters, homes, and digital devices worldwide, resonating with diverse audiences and contributing to the success of numerous campaigns. The impact of my contributions extends far beyond the visual realm, as they play a crucial role in shaping how audiences perceive, connect with, and remember the content they consume.
As I continue to push the boundaries of creativity and innovation in the realm of visual storytelling and marketing, I am dedicated to leaving an enduring mark on the dynamic and ever-evolving world of entertainment and advertising. Each project is an opportunity to blend artistry, strategy, and technology to craft visuals that captivate, inspire, and linger in the minds of viewers. I invite you to explore my portfolio and witness firsthand the transformative power of my art.
With a rich and extensive portfolio that spans thousands of Key Art pieces and encompasses the intricate domain of Intellectual Property Restoration and Production, I have left an indelible mark on the global media and marketing industry. My journey in this creative field has been defined by a relentless commitment to artistic excellence, technical precision, and a deep understanding of the power of visuals in storytelling and branding.
In the realm of Key Art, I've had the privilege of crafting compelling and iconic visuals that serve as the face of numerous films and series. These pieces, meticulously designed to capture the essence and intrigue of each narrative, have not only resonated with audiences but have also played a pivotal role in driving interest, anticipation, and engagement.
My work has graced the screens of movie theaters, homes, and digital devices worldwide, resonating with diverse audiences and contributing to the success of numerous campaigns. The impact of my contributions extends far beyond the visual realm, as they play a crucial role in shaping how audiences perceive, connect with, and remember the content they consume.
As I continue to push the boundaries of creativity and innovation in the realm of visual storytelling and marketing, I am dedicated to leaving an enduring mark on the dynamic and ever-evolving world of entertainment and advertising. Each project is an opportunity to blend artistry, strategy, and technology to craft visuals that captivate, inspire, and linger in the minds of viewers. I invite you to explore my portfolio and witness firsthand the transformative power of my art.
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BRANDING // LOGOS
Every successful company demands branding that is clean, intuitive, and can last as trends change.
I am often hired by large enterprises and studios to either re-vamp their current look, or bring to life a new and creative business that is looking for an edge in their saturated market. Every successful company demands branding that is clean, intuitive, and can last as trends change. |
PRODUCT DESIGN
User Interface and Experience Concepts
Web & Mobile App Design Designing products for an ever evolving future. |
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Imagination is everything.
CHARACTER DESIGN //
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